Blue Fitness Shopify Store By Grizify

The Blue Fitness belongs to a fitness and wellness company based in New Zealand. The website offers a range of services including personal training, group fitness classes, nutrition coaching, and wellness programs.

Design and User Experience

HydroMassage user, a woman, selecting her preferred options for a massage

From a design and user experience perspective, The Blue Fitness is visually appealing and easy to navigate.

The homepage has a clean and modern design with high-quality images that showcase the services offered by Blue Fitness. The use of bold typography and contrasting colors makes the content stand out and draws the user’s attention to important information.

The navigation menu is simple and intuitive, with clear headings that lead the user to the different sections of the website. The menu is also sticky, meaning that it remains fixed at the top of the screen as the user scrolls down the page, ensuring easy access to all areas of the site.

The website’s layout is responsive, adapting to different screen sizes and resolutions, which provides a seamless user experience across desktop and mobile devices.

The website’s content is well-organized, and the use of icons and images helps to break up large blocks of text and make the content more digestible for users. The use of call-to-action buttons on the homepage encourages users to take action, whether that is to book a consultation or sign up for a class.

Featured product page for Blue Fitness with workout products
Featured product page for Blue Fitness

Shopping Experience

Young girl sitting on a gym bench, wearing a white shirt and green shorts, looking at her phone with headphones on

As a fitness and wellness company, The Blu Fitness website does not offer a traditional shopping experience. However, the website does allow users to purchase fitness classes and personal training sessions online, which can be considered a form of e-commerce.

To purchase classes or sessions, users simply need to navigate to the “Bookings” section of the website and select the service they wish to purchase. The website uses a simple booking system that allows users to choose the date, time, and location of the class or session they wish to attend. Users can also add multiple services to their cart and pay for them all at once.

The website’s checkout process is straightforward and user-friendly, with clear instructions and prompts to guide the user through the payment process. Users can pay for their purchases using a credit or debit card, and the website uses secure payment processing to ensure the safety of users’ personal and financial information.

One potential area for improvement in the shopping experience on this website is the lack of product information. While the website provides basic information about the fitness classes and personal training services, users may want more detailed information before making a purchase decision. It may be beneficial to provide more detailed descriptions of the services, such as class length, equipment used, and fitness level required, to help users make informed decisions.

Transform Your Body, Transform Your Life - with Blue Fitness

Woman holding a water bottle and a towel, standing next to a gym ball in a fitness center

Product Page

As a fitness and wellness company, The Blue Fitness does not have a traditional product page. However, the website does have a “Services” section that serves a similar function, providing users with detailed information about the fitness classes and personal training services offered by Blue Fitness.

Each service has its own dedicated page that includes a description of the service, the benefits it provides, and any prerequisites or equipment needed. The pages also include information about the trainers who offer the service, such as their qualifications and experience.

In addition to the service descriptions, the website also provides information about pricing and scheduling. Users can view a schedule of upcoming classes and sessions and book them directly through the website.

One area where the product pages could be improved is the inclusion of more visual content. While the website includes high-quality images of the facilities and trainers, it would be beneficial to have more images or videos showcasing the classes and services offered. This would help users get a better sense of what to expect and make more informed decisions about which services to book.

Overall, the website’s services section serves as a comprehensive product page, providing users with all the information they need to make informed decisions about which fitness classes and personal training services to book. The inclusion of pricing and scheduling information, as well as detailed descriptions of each service, makes it easy for users to find and book the services that best meet their needs.

Young woman in a white t-shirt using her phone and earphones to watch something
Smiling woman sitting on a gym ball holding a mobile phone in a fitness center
Blue fitness product page featuring four different layers of products for workout routines
Fitness enthusiast walking on a treadmill with a white towel around her neck at the gym

Customer service

Blue Fitness appears to prioritize customer service on their website. The website has a dedicated “Contact” page where users can find contact information for the company, including a phone number and email address, as well as a contact form that users can fill out to send a message directly to the Blue Fitness team.

The website also includes an FAQ section that addresses common questions and concerns that users may have. This section covers topics such as membership options, payment methods, and cancellation policies, providing users with quick and easy answers to common questions.

Blue Fitness also offers a free consultation to new users, which allows them to discuss their fitness goals and receive personalized recommendations from a professional trainer. This service demonstrates a commitment to helping users achieve their fitness goals and providing them with the best possible experience.

Overall, The Blue Fitness website appears to prioritize customer service, providing users with multiple channels to contact the company and receive support. The inclusion of an FAQ section and free consultation service further enhances the website’s customer service offerings, making it easier for users to find the information they need and get the help they require.

Young man watching something on phone with earphones and holding water bottle

A Shopify Store You Dreamed About

No more catching up with trends. Let’s build a Shopify store that finally lets you go on a long vacation in peace.

Let a team of highly experienced Shopify experts take care of all the hustles and bustles while you enjoy growth.

Whether it’s single or multi products, Shopify or Shopify Plus, we offer a managed Shopify business solution.

Contact us now to get everything done, from launching your store to managing it, and the things in between.

Get A Free Quote

Scroll to Top


Typically replies within an hour

I will be back soon

Hello 👋 Thanks for your interest in us. Before we begin, may I know your name?
Start Chat with:
chat Need Help?