Is Shopify Print on Demand profitable in 2023? Find out before investing

Did you know Print On Demand Business started with the idea of Screen Printing in the 1960sBy Michael Vasilantone.

It took almost two decades to be accessible by the public after the invention of Printers. Starting with Papers- the idea soon started marching toward the garments industry. But the emergence of e-commerce platforms like Shopify boosted the popularity of POD service. Nowadays, POD services are a popular option for entrepreneurs, small businesses, and even large companies as they can sell custom-branded merchandise without holding inventory.

Shopify for Print On Demand:

Shopify has become a go-to platform for entrepreneurs in the world of print-on-demand. It’s not hard to see why. With its customizable design options, seamless integration with print-on-demand providers, and user-friendly interface, Shopify makes it easy to create and manage a successful online store without the need for inventory. Plus, its app store offers powerful tools like social media integration and advanced analytics to optimize your store’s performance and boost sales. If you’re looking to enter the lucrative world of print-on-demand, Shopify is a great place to start. 

Now, The Big Question: Is Print on Demand Service Profitable?

Well, the answer is yes! In fact, according to research, the global print-on-demand market is expected to expand at a remarkable CAGR of 24.06% during the forecast period (2023-2031), with a projected market size of USD 39.87 billion by 2031. This indicates a significant potential for profit in this industry.

Global print on demand market

All You Need to Know to Make a Profit on Your POD Store:

There are quite a few strategies behind your store’s success. If you can implement them with perfection- you’re on!   Here are the top 10 strategies you might wish to consider:

1. Utilize Your Strengths With Perfection

Starting a print on demand business` can be a daunting task, you can make it easier by leveraging your strengths. When you choose products that align with your interests and skills, you’ll be more passionate about them, and it will show in your marketing efforts.

For instance, if you’re an artist, you could start by selling your own designs on t-shirts and other products. This will give you a competitive edge, as you’ll have a unique perspective and be able to offer something that others can’t.

2. Research Trends, Create Unique Products

Starting a successful print-on-demand business is not just about selling products based on your own interest. You need to conduct thorough market research to identify the latest trends, popular designs, and customer preferences. By understanding your target audience, you can create unique and high-quality products that meet their needs and stand out from the competition.

You can also collaborate with artists who can add new value and innovation to your products.

3. Communicating with Suppliers

Suppliers are crucial for the success of print-on-demand businesses as they handle everything from printing to shipping. That’s why you need to build a good relationship with them from the start, so they can make and deliver your products exactly how you want them. Communicate your needs clearly, and be open to their feedback and suggestions. By collaborating with them, you can create high-quality products that will impress your customers.

Remember, your POD business depends on your partnerships, so take the time to invest in them.

4. Always Order Samples

Before you sell your products, make sure you order samples to check their quality. This lets you see the materials, printing, and overall quality of the product. By doing so, you can gain the trust of your customers and prevent negative reviews or returns. 

5. Create Mockups That Show Off Your Products

Your products need to be presented in a clear and appealing way. Make sure your mockups accurately reflect the size, color, and texture of your products, as well as any other important features. This will help you build trust with your customers and ensure that they are satisfied with their purchase.

Fortunately, there are plenty of mockup tools and resources available online that can help you create eye-catching visuals for your store.

Cosmetics product mock up with green tea extract advertising for catalog, magazine. Vector design of cosmetic package. cream, gel, body lotion, spray for your design

6. Improve Your Customer Service

Customers are the lifeblood of any business, and providing excellent customer service is key to retaining them. Always pay attention to their needs and complaints, respond promptly, and offer personalized solutions.  This helps you build a positive relationship with your customers, which can lead to increased sales and referrals. Consider using customer support apps like Tidio or Chatra to manage customer inquiries and complaints.

7. Use Free Resources

One of the best things about starting a print-on-demand business on Shopify is that there are so many free resources available to help you get started. You can learn the basics of the industry from free tutorials and courses, and join online communities and forums to get tips and support. You can also take advantage of free design tools, such as Canva, to create professional-looking graphics and designs for your products.

8. Marketing

Marketing is the backbone of any successful print-on-demand business. There are a variety of marketing strategies that can be implemented to promote your business, build your brand, and attract new customers.

Here are some creative ideas to help you achieve your marketing goals:

Have a Clear Marketing Plan

To achieve success with marketing, you need a clear plan in place. Identify the marketing channels that work best for your business and allocate your resources accordingly. Regularly review and adjust your plan based on your results to continually improve your marketing efforts. Make sure you have a clear marketing plan in place, and regularly review and adjust it based on your results.

Social Media and Influencer Marketing

Social media and influencer marketing can be a game-changer for your print-on-demand store. Platforms like Instagram, Facebook, and TikTok offer an excellent opportunity to reach new customers and showcase your brand. Partnering with influencers in your niche can also help you to expand your reach and drive traffic to your store.

Paid Advertising

Paid advertising can be a great way to drive traffic to your print-on-demand store.  However, it’s crucial to choose the right platform and target the right audience and use effective ad copy and imagery. Here are some effective paid advertising sources to consider:

  • Google AdWords
  • Facebook Ads
  • LinkedIn Ads
  • Twitter Ads

To make the most of your paid advertising campaigns, it’s important to follow some best practices. Be sure to use high-quality ad copy and imagery that resonates with your target audience. Also, continually review and adjust your campaigns based on the results you’re getting.

9. Continuously Grow and Learn

The print-on-demand industry is constantly evolving, and Keeping up with the latest trends is crucial to success. Connect with other business owners, attend conferences and workshops, and join print-on-demand communities to learn from their experiences.

Remember to be patient and consistent with your efforts. Success may not come immediately, but focusing on long-term goals and building a strong brand identity with high-quality products will pay off in the end.

10. Stop Being Lazy

It’s important to understand that it’s not a get-rich-easy scheme. POD business takes effort and hard work to build a successful business from the ground up.

Marketing, customer service, and product development all require attention and dedication. It can be challenging without proper expertise and support. Consider hiring a Shopify agency or individual to support your efforts and help you achieve your goals.


The print-on-demand market is expected to grow significantly in the coming years, and Shopify offers a great platform to start and scale a successful print-on-demand business. By leveraging your strengths, researching trends, communicating with suppliers, ordering samples, creating appealing mockups, providing excellent customer service, using free resources, and implementing effective marketing strategies, you can increase your chances of profitability in this industry.

You may also like- Launch Your Print On Demand Business With Shopify: A Comprehensive Guide

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