Can You Sell Services on Shopify?

Shopify is one of the most popular e-commerce platforms in the world. But did you know that Shopify isn’t just for selling products? As an expert team, we have designed over 1200+ stores. Majority of these are e-commerce and dropshipping stores. We got our hands on designing a service website when one of our clients wanted to combine products and services. She asked for suggestions and didn’t find anything better than Shopify for creating service websites.

Shopify is versatile enough to allow customers to book appointments for services, maintain a blog, and sell products all in one place. A perfect blend of commerce and service under one roof.

Whether you are a consultant, a coach, a tutor, a photographer, or any other type of service provider, Shopify can help you create a professional online presence and reach more customers. In this blog, we will explore the advantages of selling services on Shopify, what services you can sell, how to sell them, and how to create a service store on Shopify.

What Services Can You Sell on Shopify?

You can sell any type of service on Shopify, as long as it is legal and ethical. Here are the most popular services sold on Shopify:

1. Consultations

Shopify provides the canvas to connect with clients, schedule appointments, and impart valuable insights seamlessly. You can offer consultations for various topics, such as business, marketing, health, wellness, finance, legal, etc.

2. Event Support Services

For those in the events industry, Shopify becomes a gateway to showcase and sell your event support services. Whether it’s catering, photography, videography, entertainment, or other event-related services, Shopify provides the stage to display your offerings and streamline the booking process.

3. Education Services

Tap into the global demand for education services by offering tutoring, coaching, mentoring, and courses on Shopify. Create a virtual classroom, manage enrollments, and empower learners to access your expertise from anywhere in the world.

4. Household Services

Entrepreneurs offering household services, such as cleaning, gardening, pet sitting, and more, can leverage Shopify to establish an online presence. Showcase your services, enable easy booking, and reach a broader audience seeking reliable household solutions.

5. Services Complementing Product Sales

If your business involves selling products, consider offering complementary services on Shopify. Whether it’s installation, maintenance, repair, customization, or any service that enhances the customer experience, Shopify allows you to seamlessly integrate these offerings with your product catalog.

Shopify Service Store Examples

To inspire you further, here are some examples of real service-based businesses that are using Shopify successfully:

Fitzroy RentalsFitzroy Rentals is a leading dress rental service in Canada that uses Shopify to power their online store. With Shopify, they manage their inventory, bookings, payments, and shipping, as well as showcase their products.

The Mobile Locker Co: The Mobile Locker Co is the top mobile locker service in the US that provides secure and convenient storage solutions for events of all sizes. They allow customers to book their lockers online, check availability, and track their orders.

Novanym: Novanym is a platform that helps businesses find a perfect .com domain name. They use Shopify to display their thousands of premium domains in a simple and elegant way, making it easy for customers to browse, search, and buy their domain names.

Alaska K9 Center: Alaska K9 Center is a dog training and pet supply business that uses Shopify to run their online and offline operations. They sell their products, such as dog food, treats, toys, and accessories, as well as book their training sessions, both group and private.

Douk Snow: Douk Snow is a snowboard manufacturing company founded by David Ombler in 2009. They design and build the best snowboards possible, giving snow sport enthusiasts a unique option by getting a board custom-designed.

How to Sell Services on Shopify?

Selling services on Shopify is a great way to monetize your skills and expertise. Whether you offer consultations, classes, home services, or event support, you can create a professional online presence and reach more customers with Shopify. Here are some steps to building a successful Shopify service store:

Choose the right Shopify plan:

Shopify offers three main plans: Basic Shopify, Shopify, and Advanced Shopify. While all plans allow you to sell services, the Shopify and Advanced Shopify plans offer features specifically designed for service-based businesses, such as built-in appointment booking and gift cards. Choose the plan according to your needs and budget.

Set up your store

Once you’ve chosen a plan, it’s time to set up your store. This includes creating a visually appealing theme, adding product pages for your services, and writing compelling descriptions that highlight the value you offer.

Sell your service as a product

Create a product page for your service and add details such as the description, price, duration, and availability. Make sure to Uncheck the “This is a physical product” box.

Use Variants

Your Service Variants and options can be used to offer different levels or types of your service. For instance, for the “Hair Styling” service, you could create variants for different styles such as:

Basic Styling: Includes a simple hair styling session.

Advanced Styling: Includes a more complex hair styling session with the use of additional products.

Premium Styling: Includes a comprehensive hair styling session with the use of premium products and a complimentary hair care consultation.

You can set price, SKU and inventory for each variant. This allows you to customize your service offering and lets customers choose the package that best fits their needs.

Utilize booking apps

Depending on the type of service you provide, you may need to schedule appointments or sessions with your customers. Shopify has thousands of apps that can help you manage your bookings and calendars, such as BookThatApp, Sesami, or CozyCal. These apps can integrate with your product pages and let customers select a date and time for their service. They can also sync with your external calendars and send reminders and confirmations to both you and your customers.

Set up your payment methods

Shopify supports multiple payment options such as credit cards, PayPal, Apple Pay, and more. If you prefer to collect payment in person or after the service is completed, you can enable manual payment methods. Apps like Payment Plans or Recurring Payments & Orders can be used to offer flexible payment plans or subscriptions for your services.

Collect feedback and reviews

One of the best ways to showcase your service quality and credibility is to collect feedback and reviews from your customers. You can use Shopify’s native product reviews feature or apps like [Loox] or [] to enable customers to leave ratings and testimonials on your product pages. You can also use surveys or forms to gather feedback and suggestions on how to improve your service. This can help you increase customer satisfaction and loyalty.

Pros Of Selling Services with Shopify

Easy setup and management

Shopify is known for its user-friendly interface, making it easy to set up and manage your online store even if you don’t have any technical experience. You can quickly add product pages for your services, customize your store design, and manage orders and appointments.

Comprehensive suite of features

With Shopify, service-based businesses have access to a wide range of features that are tailored to their needs, such as:

Built-in appointment booking: Allow customers to schedule appointments directly from your store, saving you time and improving your conversion rate.

Gift cards: A great way to boost sales and encourage repeat business.

Marketing tools: Powerful marketing tools like email marketing and social media integrations help you reach new customers and promote your services.

Analytics and reporting: Gain valuable insights into your customers and your business performance.

3. Secure and reliable platform

Shopify is a trusted platform with a proven track record of reliability and security. You can be confident that your customers’ data is safe and that your transactions will be processed smoothly.

4. Reach a global audience

Shopify makes it easy to sell your services to customers around the world. You can set up your store in multiple languages and currencies, and accept payments from a variety of countries.

5. Increased efficiency and productivity

Selling your services online can save you time and money by automating tasks such as appointment booking, invoice generation, and customer communication. This frees you up to focus on what you do best: providing excellent service to your clients.

6. Enhanced brand reputation

Having a professional online store can help you build trust and credibility with potential clients. This can lead to more inquiries and ultimately, more sales.

7. Scalability

As your business grows, Shopify can easily scale to meet your needs. You can upgrade your plan, add more features, and expand your reach without having to worry about outgrowing your platform.

8. Mobile-friendly platform

Now people are more likely to use mobile phones for their shopping. As per Zippa, it’s projected that by 2024, smartphone commerce will constitute 44% of all e-commerce sales. That means you could be missing out on a huge market if your website is not mobile-friendly. With Shopify, you can enjoy the advantages of a mobile-friendly platform.

9. App integrations

Shopify app store has over 6,000 apps that can help you with everything from marketing and sales to design and customer service.

Cons Of Selling Services with Shopify​

If you are a service provider, you may encounter some challenges and limitations when using Shopify for your business. Here are some of the cons of selling services on Shopify:

High costs

Beyond the monthly subscription fee,  additional costs may arise from apps, themes, and transaction fees. You should be mindful of these ongoing expenses.

Payment Method Limitation

Despite the global availability of Shopify stores, Shopify Payment isn’t available in all Countries. Check the availability in your country before starting your business. Also, Businesses may face high chargeback fees, sudden account freezes, and additional costs if they opt for a third-party payment gateway instead of Shopify’s own.

Checkout limitations

It’s not that Shopify’s basic checkout page is ugly, but it’s designed for selling products, not services. You may find it difficult to customize the checkout fields, offer upsells or cross-sells, or integrate with booking or scheduling software.

App ecosystem limitations

Shopify has a large and diverse app ecosystem, but it may not have all the integrations and functionalities you need for your service business. For example, you may not be able to find apps for customer database management, membership portals, or custom-built SaaS solutions. You may have to invest more resources and time to connect your Shopify store with external software via APIs, which can be complex and challenging.

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